YouGo Travel Insurance
Travel insurance can be confusing and often the customer feels they are buying more that they need. YouGo was created for the Australian market where travel insurance is a necessity when traveling abroad.
We wanted to create a product that was geared towards younger travelers that allowed for itemized cover verses a blanket policy. YouGo, and its primary character Hugo, allowed us to make the whole experience of shopping for insurance fun and engaging.
Hugo could be customized to the customers liking in addition to seeing what might happen if they don't choose certain coverage. It was a great way to show scary situations without using disturbing images or getting too dark.
Hugo would go on to have many grand adventures and was eventually evolved into an entire eco-system of characters, products and scenarios.