Hugo, our friendly traveler greets you at the very start and walks you through the entire process. This approach takes a confusing and cumbersome process and turns it into a fun and exploratory purchase flow.

The project has increased YouGo’s parent company market share in the industry, especially with the coveted 18-26 age group that typically declines purchasing travel insurance.


youGo Travel Insurance is a youthful brand that provides a personalized approach to purchasing affordable travel-related coverage.


Cover-More Group

Project Type


The goal behind YouGo was to be upfront and clear on the challenges that travel can present and how specific coverage could help to mitigate those potential financial pitfalls. 

By allowing the customer to build their own coverage packages they would understand the end product. This would also allow them to control the end costs by limiting the coverage levels to only what they needed.

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