Taste of Savings
Who doesn't like some tasty savings? With this version of the GEICO mobile advertising gamification on the iAd platform we challenged the user to bottle up the savings, all the way from catching the fruit as it falls from the tree to the final custom label.
Each step along the way the user has to rise to the challenge of collecting, processing the bottling the fruit of the savings tree.
At the end of the game the user gets to create a custom label with the name of their juice, and personalized imagery. Each label was downloadable and sharing on social media was encouraged.