Secret Saving Society
Who doesn't want the secret to saving money? Luckily there is the Secret Saving Society to show you the way.
This mobile advertising game was part of our ongoing work on the iAd platform for GEICO. For this effort we challenged the user to play a series of skills based games to "unlock" the clues. By completing each challenge they gained an additional piece of the puzzle.
Once all the games were completed by successfully tipping, shaking, swiping and waving the phone around they would enter all the clues into the proper sequence and they would unlock the savings.
After unlocking the final puzzle they were presented with a personalized invitation to join the secret saving society, create a custom background that established there admission to this esteemed organization and encouraged them to invite their friends to give it a try.