The Happiest Song in the World

What would the happiness song in the world sound like to you? With this mobile advertising game for GEICO we let the user create exactly that. 

We created a series of instruments that you could actually play and use to select different lyrics and musical themes. You could beat the drums, tickle the ivories on a piano and strum a virtual guitar.

When you were finished playing all of the instruments, and selecting your lyrics, we would create the song and a custom animated background that you could download and share with your friends. 

For this game we had to record hundreds of clips for thousands of possible outcomes. It was so much fun for users to play that we continued to set time spent on-ad records within the iAd eco-system.