We created the Expect the Unexpected campaign to communicate that you never know what might happen while on travel and far away from home. To further communicate this message we created a fantastical environment where a Kraken causes havoc and destruction. This over the top approach allowed us to broach the subject of - bad things can happen - without being overly dark and scary. The kiosk allowed for an engaging interface to quote and sell the products as well as educate those interested on the benefits of travel insurance.
The pilot project was a success and led to increased sales in this dynamic environment. Additionally the entire installation provided Cover-More a unique way to build brand awareness and equality with the New Zealand public.
Expect the Unexpected
Cover-More wanted to explore selling travel insurance directly to consumers at the airport. Together we piloted a POS kiosk in the departure area of the Christchurch, NZ international airport.
Cover-More - New Zealand
Travel insurance is an emotional financial purchase. We wanted to test if travelers would be interested in buying coverage for things such as; lost luggage or stolen travel documents, right before their flights.
By placing the kiosk in the departure lounge we were looking to understand if travelers would have increased concerns about their exposure to loss and disruption while waiting for their flight to depart. By creating a compelling location to educate and sell travel insurance products we wanted to capture that last possible transaction prior to their trip.